Corporate Identity Questionaire

1)      What is your business?

“Cassie’s Cupcakes” We make cupcakes

2)   Describe your business in one sentence

We make French cuisine cupcakes

3)   Who is your target audience?  Families, Teenagers, kids, Men, Women.

4)   Who are your competitors?

     Sprinkles, Gigi’s cupcakes

5)   What makes them better/worse than your product/service?

Ex: Sprinkles Bakery site doesn’t allow you to order your cupcakes online. Gigi’s cupcake doesn’t allow you to create you very own cupcake right on the spot in a few minutes.

1)   How do you want your image to be seen in two years?

We want this company to be seen as a place you can trust for good tasting, cuisine cupcakes

2)   If your company was an animal, what animal would it be and why?

A penguin, because once you choose to have one of our cupcakes you will never leave us.

3)      If your company/brand was a person, who would it be and why?

It would be me, because I’m calm, collected and sweet

4)   If your company/brand was an object, what would it be?

A tasty looking cupcake

5)   If your customer was a cartoon character, who would it be?

 Mabel Pines, from Gravity Falls. She’s always on an adventure and trying new things